Barli Asmara established his namesake brand in 2001, producing couture pieces for women. He started to gain recognition in 2008, as he was invited to be one of the Dewi Fashion Knights in Jakarta Fashion Week 2008 and consecutively in Jakarta Fashion Week 2009. In 2010, he received multiple awards from various fashion magazine, such as AMICA Young Talented Designer Award, Elle Designer of The Year, AMICA Young Talented Designer Award, and Kartika Magazine Best Designer of The Year.
Known for his unique technique and exquisite details, such as the technique of macrame, smocking, fringe, embroidery, and various embellishments, he was continuously active in the fashion industry until his passing in August 2020
In 2016, he started his ready-to-wear brand Barli Asmara Prêt-à-Porter at www.barliasmara.id . After his passing, he was succeeded by Leslie Tobing, as the new creative director of BARLI ASMARA. Leslie worked together with Barli since 2016 as the Managing Director of the label, focusing on developing the ready-to-wear brand. The La Danza De La Vida in Jakarta Fashion Week 2021 is his first collection as the Creative Director of Barli Asmara, showcasing premium ready-to-wear pieces as his tribute to the founder.